Introduction to Inbound Marketing

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Learning Plan 1
Learning Plan 1 introduces you to inbound marketing, creating a customer profile & storytelling to market your business
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Learning Plan 2
Learning Plan 2 introduces you to Content Planning and Scheduling using Metrocool
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Learning Plan 3
Learning Plan 3 introduces you to Canva for brand design
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Learning Plan 4
Learning Plan 4 introduces you to social media advertising using AdEspresso with targeting, A/B testing and retargeting
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Linking Social Channels Using Metricool

Being a Metricooler is easy if you know how, right? No need to panic, this mini guide will have you programming and measuring in under a minute.

Go to the Metricool homepage and click on ‘Sign up here’.
Choose from the two options to sign up, Facebook or an email address and password.
With the first option, you’ll use your Facebook account. If you’re logged in, it only takes one click to sign up. If not, you’ll have to log in, but you won’t have to leave the Metricool page.
If you choose the second option, you’ll have to enter an email address and password. We’ll send you an email to the address you gave so you can finish registering and verify your email.
Ready! Now you’re inside Metricool and can get down to work.

After having created your Metricool profile, next, connect your social media accounts to start viewing the metrics you need.

To do so, choose “connections” on the drop-down menu placed on the top-right corner of your screen.

All the accounts you can connect to will be displayed, simply click on the account you want and follow the instructions in the video below: