Understanding Inbound Marketing
Module 1: Understanding Inbound Marketing
- What is Inbound Marketing?
- Advantages of Inbound Marketing over Traditional Marketing
- Importance of Inbound Marketing in Today’s Digital Landscape
The following activities are designed to help you master the learning plan objectives. Not all of the activities are graded, but rather learning activities to help you gain a better understanding of the material.
Complete the following activities for this learning plan:
- WATCH the video on the definition of inbound vs. outbound marketing.
- READ “Content and the customer: inbound ad strategies gain traction.” content-and-the-customer-inbound-ad-strategies-gain-traction
- RESPOND to “Buyer Persona – Create Customer Avatar”
- READ social media channels based on demographic profiles.
Non-Graded M1.1 Activity: Complete your Buyer Persona based on personal and professional demographic information outlined in “Content and the customer: inbound ad strategies gain traction” using the Customer Avatar template provided.
Graded M1.2 Quiz – 25 questions 1 hour to complete 2 attempts allowed. Minimum 80% to pass. Multiple choice terminology quiz from Content and the customer article. TBC
Non-Graded LP1.3 Activity: Complete your social media content profile based on your customer avatar and channel demographics. The assignment should include social media channels.
