Curriculum
- 4 Sections
- 20 Lessons
- 8 Weeks
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- Learning Plan 1Learning Plan 1 introduces you to inbound marketing, creating a customer profile & storytelling to market your business7
- 1.0Module 1: Understanding Inbound Marketing30 Minutes
- 1.1Reading Material
- 1.2Module1:1 – Understanding Inbound Marketing1 Hour
- 1.3LP 1:2 – Creating your Customer Profile1 Hour
- 1.4LP 1:3 – Introduction Storytelling for Digital Marketers5 Hours
- 1.5LP 1:4 – Discovering Your Story4 Hours
- 1.6LP 1 – Quiz30 Minutes3 Questions
- Learning Plan 2Learning Plan 2 introduces you to Content Planning and Scheduling using Metrocool5
- 2.1LP 2:1 Activity – Aligning Your Customer With Digital Marketing Channels30 Minutes
- 2.2LP 2:2 – Activity: Create a Digital Marketing Content Plan4 Hours
- 2.3LP 2:3 Activity – Linking Social Channels Using Metricool30 Minutes
- 2.4LP 2:4 – Activity: Schedule Posts using Metricool4 Hours
- 2.5LP 2 Quiz10 Minutes0 Questions
- Learning Plan 3Learning Plan 3 introduces you to Canva for brand design6
- Learning Plan 4Learning Plan 4 introduces you to social media advertising using AdEspresso with targeting, A/B testing and retargeting6
Advanced Tips and Tricks using Canva
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