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Introduction to Inbound Marketing

Curriculum

4 Sections
20 Lessons
8 Weeks

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Learning Plan 1
Learning Plan 1 introduces you to inbound marketing, creating a customer profile & storytelling to market your business
7
Learning Plan 2
Learning Plan 2 introduces you to Content Planning and Scheduling using Metrocool
5
Learning Plan 3
Learning Plan 3 introduces you to Canva for brand design
6
Learning Plan 4
Learning Plan 4 introduces you to social media advertising using AdEspresso with targeting, A/B testing and retargeting
6

Activity – Aligning Your Customer With Digital Marketing Channels

**Create a video discussing the elements of social media channels, to not overreach and why it is important to target your channels based on your target customer

download here:

social channels

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LP 1 – Quiz

LP 2:2 – Activity: Create a Digital Marketing Content Plan

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